BILLBOARD TARGETS FASHION: Janice Min is zeroing in on fashion as she looks to remake the struggling music trade publication Billboard. The Guggenheim Media Entertainment Group copresident and chief creative officer has hired Tasha Green, men’s style editor for WSJ Weekend and WSJ. Magazine, as Billboard’s fashion editor. Green will join Billboard on March 31.
“I am looking to bring people in who are great journalists first and foremost and people who can help bring Billboard to a larger audience,” Min told WWD.
Min, who helped transform The Hollywood Reporter, is broadening Billboard’s coverage in order to attract more eyes and — perhaps more importantly — more ads. Green’s addition follows a slew of new hires including design director Rob Hewitt, art director Frank Augugliaro, designer Carrie Lam, photo editor Samantha Xu, culture editor Degen Pener, lifestyle and business reporter Eileen Daspin and writers Frank DiGiacomo and Carson Griffith.
Min said she plans on adding more staff as the “evolution” of the weekly continues to “unfold.”