Longchamp’s latest ad campaign centers on the chemistry between a Brigitte Bardot-esque Kate Moss, who’s notched six seasons working with the house, and the hip French actor Gaspard Ulliel. The black-and-white shots, taken by Mert Alas and Marcus Piggott on the terrace of Saint-Germain’s Café de Flore, will run in leading fashion magazines from mid-August. These include W, Vogue, Bazaar, Elle and T Magazine. A making-of video will feature on Longchamp’s Web site from July 15.
July 11, 2008