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CALIFORNIA COOL: For his spring campaign, Michael Kors aimed to highlight “the crisp, graphic feel of the spring collection in bold California colors.” Mario Testino, who is marking his 10th year shooting the Kors campaign, photographed models Karmen Pedaru and Simon Nessman in Los Angeles with the jet-set touches favored by the designer.
The campaign will break in February issues of U.S. magazines like Vogue, Harper’s Bazaar and W. The following month, it will launch in 12 international magazines, and, in total, the ad placement will reach 25 counties, with, for the first time, Poland, Australia, Denmark, Sweden and Norway. Kors is also placing the campaign in digital and mobile outlets, social media platforms and traditional outdoor advertising.
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This story first appeared in the January 10, 2013 issue of WWD. Subscribe Today.