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CAROLINA’S DOUBLE TIME: For the second consecutive season, Carolina Herrera has turned to Nathaniel Goldberg to shoot her advertising. In keeping with the surrealistic feel of the spring campaign, the fall one also challenges the eye with a trompe l’oeil effect. Readers flipping through the August issues of fashion magazines may do a double take when they see Mirte Maas twice in the same ad. The Dutch model plays two contrasting roles — at ease with her hands in the pockets of a black-and-white ensemble and standing in a white gown with a ruched waist and black velvet belt.
The moral to this story being the two sides of Herrera’s collection — daytime and evening.
This story first appeared in the July 1, 2013 issue of WWD. Subscribe Today.
The undulating shape and contrast of the backdrop, which are further accented by Herrera’s designs, are meant to reflect the “Capriccio for Carolina” that crescendoed during the finale of her fall runway show. To trumpet how music inspired the collection, Herrera recruited composer Tom Hodge and producer Javier Peral to commission a musical score inspired by Beethoven’s “Kreutzer Violin Sonata.”