CHANGING PLACES: Reed Krakoff will reveal today that Siddhartha Shukla is its new vice president of marketing and communications, WWD has learned. Shukla is expected to start Monday in the new post, which has purview over public and press relations, special events, VIP relations, media and digital marketing.
Shukla joins the New York-based ready-to-wear and accessories house from Yves Saint Laurent in Paris, where he had been global communications director for five years. Before that, he held a variety of p.r. posts in the U.S. at YSL and Gucci.
At Krakoff, he reports to president and chief executive officer Valérie Hermann, with whom he had worked at YSL.