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CHLOE — THE SUSPENSE: Rather than just break its fall campaign in the September books per tradition, Chloé is rolling it out movie-style.
For the first time, the house shot short, behind-the-scenes video clips to tease the short film of the campaign that accompanies the actual print. Spoiler alert: It stars Sasha Pivovarova and Andreea Diaconu in a convertible in upstate New York. Inez van Lamsweerde and Vinoodh Matadin shot everything.
This story first appeared in the July 28, 2014 issue of WWD. Subscribe Today.
The video teases will go up on Chloé’s Instagram and Twitter feeds today; the full video will go live on chloe.com on Aug. 1.