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government-trade

Chloé Teases Fall Ad Campaign With Video

Rather than just break its campaign in the September books per tradition, the brand is rolling it out movie-style.

An ad from Chloé's fall campaign, shot by Inez van Lamsweerde and Vinoodh Matadin.

CHLOE — THE SUSPENSE: Rather than just break its fall campaign in the September books per tradition, Chloé is rolling it out movie-style.

For the first time, the house shot short, behind-the-scenes video clips to tease the short film of the campaign that accompanies the actual print. Spoiler alert: It stars Sasha Pivovarova and Andreea Diaconu in a convertible in upstate New York. Inez van Lamsweerde and Vinoodh Matadin shot everything.

The video teases will go up on Chloé’s Instagram and Twitter feeds today; the full video will go live on chloe.com on Aug. 1.

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