CNE’S SELFIE: Self Magazine is next in line to get its own digital channel early next year, WWD has learned.
The move is part of Condé Nast Entertainment’s push to expand the digital strategy for the publishing company. The entertainment division, which was created in 2011, has already launched a handful of video channels on YouTube. Dawn Ostroff, president of CNE, spoke about the firm’s first two channels, one of which was inspired by GQ, the other by Glamour, at the Paley Center for Media last week.
Showing a clip of CNE’s latest documentary series, “Casualties of the Gridiron,” which was inspired by a 2009 GQ story, Ostroff said more channels and projects were coming down the pipeline, but did not disclose which titles would be next.
However, sources with knowledge of the project said that Self is next in line for a show that will explore the wellness category, which includes fitness and healthy cooking.
Self’s latest appointment of Adina Steiman, as features director, plays into the plans to launch a digital channel for the title. Steiman, who most recently served as Men’s Health’s food and nutrition editor since 2010, is a TV regular, appearing on Fox News and shows such as “Bizarre Foods With Andrew Zimmern.”
Although Self declined to confirm Steiman’s role in the new channel, editor in chief Lucy Danziger offered: “Adina is a recognized authority on food, nutrition and healthy living, and her expertise is a perfect fit for Self at a time when our brand is newly redesigned and expanding on multiple platforms.”
Steiman will assign and edit all content related to food, nutrition, health, careers and relationships, including features, news and digital coverage, according to Self, which said the appointment is effective Jan. 2.
The new editor succeeds Carin Gorrell, who left the magazine at the end of October to become editor in chief of Yoga Journal.