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LARGER THAN LIFE: Coco Rocha is back at Longchamp, and a lot bigger this time. For her fourth consecutive campaign for the accessories firm, the Canadian model was photographed by Greg Kadel. The fall ads show Rocha looming over the New York skyline and stepping through traffic in high-heeled ankle boots, sporting three styles of handbag, including the new Quadri tote.
Marie-Sabine Leclercq, head of global communications for the French firm, said the campaign asserts Longchamp’s “mix of energy, optimism and joie de vivre.’”
This story first appeared in the July 10, 2013 issue of WWD. Subscribe Today.
In tandem with the print campaign, Longchamp will release its latest clip, which pairs choreographer Salim Gauwloos with Los Angeles-based directing team Skinny. It shows Rocha engaging in a dance battle with a young executive to the sound of “Toop Toop” by Cassius.
The print ads break worldwide in August, with the film scheduled for release on the Longchamp Web site and social networks on Sept. 10.