government-trade
government-trade

Condé Nast Britain to Launch New Publishing Service

Division to offer books, products to private individuals.

LONDON — Condé Nast plans to launch a U.K.-based multimedia bespoke publishing service for private individuals known as Condé Nast Portrait.

Portrait, a division of Condé Nast Britain’s Contract Publishing Division, will launch in August and offer hand-finished books, glossy magazines and digital projects created for clients worldwide.

It promises to tap into “the finest photographers, stylists, editors, film-makers and archive, creating a very personal story in the unparalleled Condé Nast style,” according to the company.

Natalia Kuznetsova-Rice, director of Condé Nast Portrait, said the tailored, high-end service “will cater for those with an enviable lifestyle who wish to own a ravishing publication or production, that will speak volumes about their lives.

“We have identified a strong demand for high quality creative publishing, and in many ways it’s no different to commissioning a piece of jewelry, a Savile Row suit, or an artwork. Condé Nast Portrait will attract those looking to make a significant investment in a unique personal creation,” she said.

Options will include coffee table books to commemorate anniversaries or achievements, combining existing imagery with shoots by leading photographers; a fashion or party shoot that uses the Condé Nast stable of stylists, and is presented in a magazine; family trees; bespoke magazines with cover shoots commissioned for a special occasion; filmed interviews with business people reflecting on his or her successes; and photographic books documenting the creation of a house, yacht or jet; or a catalogue raisonné of a private art collection.

Darius Sanai, editorial director of Condé Nast Contract Publishing, said Portrait is a “natural extension” of the publications that the division creates for hotel groups, retailers and luxury goods houses such as Mandarin Oriental and Ferrari.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.