Condé Nast is putting a greater focus on branded content.

The New York-based publisher said Friday that it has made two new hires in its entertainment division, which focuses on video.

The company has tapped Will Misselbrook as head of branded entertainment for Condé Nast Entertainment, and Eden Gorcey as head of branded content, digital sales and strategy.

Misselbrook, who is tasked with leading branded video development and production, reports to Michael Klein, executive vice president of programming and content strategy at CNE. Misselbrook comes to Condé from the retailer Coach, where he recently served as vice president and director of global content development. Prior to that, he held various high-level production jobs at BBH New York, Saatchi & Saatchi, Imagination, Wieden and Kennedy, and BBC. The exec also co-owns and serves as a managing partner of Valence Films.

Gorcey, who reports to CNE chief revenue officer and Condé Nast senior vice president of digital sales Lisa Valentino, will work with advertisers to package video opportunities. The exec joins CNE from Starcom MediaVest Group, where she most recently led digital partnerships and content solutions. Before that, she served as vice president of digital at MediaVest and has held media planning jobs at T3 and Grey San Francisco.

While Condé Nast was a little late to the game in developing its native advertising unit, dubbed 23 Stories, the company said it is seeing high demand for its content offering from advertisers.

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