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Desigual Taps Adriana Lima

Brazilian model is to front campaigns for two seasons.

SPANISH EYES: Desigual has tapped Adriana Lima to front its campaigns for the next two seasons. The Spanish fashion chain said the Brazilian model, perhaps best known as a Victoria’s Secret Angel, becomes its first brand ambassador since the company was established in 1984.

Lima, 32, will be seen first in a television spot breaking April 20 in Europe, particularly Spain, France, Italy, Austria and Belgium.

This story first appeared in the April 17, 2014 issue of WWD.  Subscribe Today.

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