Desigual Taps Adriana Lima

Brazilian model is to front campaigns for two seasons.

SPANISH EYES: Desigual has tapped Adriana Lima to front its campaigns for the next two seasons. The Spanish fashion chain said the Brazilian model, perhaps best known as a Victoria’s Secret Angel, becomes its first brand ambassador since the company was established in 1984.

Lima, 32, will be seen first in a television spot breaking April 20 in Europe, particularly Spain, France, Italy, Austria and Belgium.

This story first appeared in the April 17, 2014 issue of WWD.  Subscribe Today.

RELATED CONTENT: Desigual RTW Fall 2014 >>

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
blog comments powered by Disqus