DETAILS GOES SHOPPING: Details made news and drew some criticism a few weeks ago when it released a digital magazine guest-edited by Ashton Kutcher, an investor in many of the tech companies that he covered in the issue. The magazine’s next foray on the Web is more innocuous, with a move into the world of e-commerce. Details has entered into a long-term partnership with Mr. Porter, the Net-a-porter offshoot, to feature product on the magazine’s site, as curated by the editorial team. The product selection will also appear on Mr. Porter, allowing readers to click to buy items.
Dan Peres, editor in chief of Details, described the collaboration as “fresh and engaging,” adding this was the right fit for the magazine. “Plus, I’ve known [Net-a-porter founder] Natalie [Massenet] for almost 20 years, back before she was a retail titan, and I was really eager to do a project with her.”
This story first appeared in the September 2, 2011 issue of WWD. Subscribe Today.
Details is the latest men’s title to dive into e-commerce in one form or another. Gilt Groupe’s Park & Bond hosted an online boutique for GQ, and Esquire has teamed up with J.C. Penney for Clad, which offers e-commerce and editorial content.