Most Recent Articles In Memo Pad
Latest Memo Pad Articles
- Dennis Basso Taps Chanel Iman for Fall Ad Campaign
- QVC Set to Launch in France
- DoitinParis.com Launches London Edition
More Articles By
FAMILY TIES: Model-of-the-moment Edie Campbell is in Lanvin’s fall campaign with her entire family — a spin on the mother-daughter logo of the French fashion house, which is marking its 125th anniversary this year.
While the print campaign breaks in a range of September fashion magazines, the pièce de résistance is a playful three-minute video that shows family members dancing, hugging, kicking around a soccer ball and dressing up for nights on the town. Campbell’s mother, architect Sophie Hicks, dons a statement fur; father Roddy ambles through doorways on crutches, while brother Arthur shows off braided and free-hanging versions of his mullet hairstyle.
Spoiler alert: There are surprise cameos by Dolly, Campbell’s horse, and Lanvin creative director Alber Elbaz and his men’s wear wingman Lucas Ossendrijver.
Tim Walker shot the campaign, and Guy Stephens the film, with creative direction by Ronnie Cooke Newhouse and Stephen Wolstenholme of House + Holme.