ENTER BEAUTY: To mark Fab.com’s foray into the beauty world, a virtual pop-up shop, launched in collaboration with Glamour magazine, will go live on Monday. The site will feature a collection of curated beauty offerings, chosen by Glamour editors and the Fab.com team. According to Fab.com co-founder Bradford Shellhammer, the site will feature about 90 products and 13 brands. “This is just like a pop-up shop you’d find on a street corner in SoHo,” said Shellhammer, adding that the members-only e-commerce site launched less than a year ago and currently has 3.2 million members. Glamour’s May issue will feature a spotlight on a selection of the products to be highlighted on Fab.com.
April 6, 2012