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FAMILY VALUES: Stylist, style thyself. That’s the latest commandment from Riccardo Tisci, who had Carine Roitfeld style his fall campaign for Givenchy — and also appear in it with her daughter, Julia Restoin Roitfeld.
Tisci set an all-in-the-family theme for his latest advertising effort, also corralling actress Amanda Seyfried, the new face of Very Irresistible Givenchy perfume, to pose for the camera of Mert Alas and Marcus Piggott.
This story first appeared in the May 23, 2013 issue of WWD. Subscribe Today.
Spanish actor Quim Gutiérrez and models Mariano Ontañon and Dalianah Arekion rounded out the casting.
Tisci cited a “gypsy feeling” in the spots to echo the inspiration behind his hit collection and because his protagonists “are real gypsies in their own lives. They are never in one place. They travel the world.”
The women’s campaign is slated to break in mid-July on the hoarding for Givenchy’s forthcoming boutique at 36 Avenue Montaigne in Paris. It will follow in September issues of international Vogues. The men’s campaign will make its debut in L’Uomo Vogue.