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FASHIONABLE FEW: No models, no marquee names — just successful, fashion-forward types from different walks of life appear in J. Crew’s fall campaign. “We chose very accomplished people who have an impact on our customers and culture in general. They appreciate quality and detail. Our customers identify with them, but the campaign is not about celebrities,” said Diego Scotti, J. Crew’s chief marketing officer.
Seen in the ads are makeup artist Alice Lane; Caroline Issa, the fashion director of Tank Magazine; Rodin’s Linda Rodin; Le Figaro’s deputy editor Virginie Mouzat; Julia Sarr-Jamois, fashion editor for Wonderland magazine, and Angela Goding, assistant director of musem development. On the men’s side, there’s Carlos Huber, creator of Arquiste perfumes; David Karp, Tumblr’s founder and chief executive officer; Matthew Moneypenny, the ceo of Trunk Archive; Joe Carlucci, contemporary art business director at Phillips de Pury & Co., and Spencer Lyons, field advocacy director at the American Cancer Society.
This story first appeared in the August 16, 2012 issue of WWD. Subscribe Today.
“It’s the right moment to tell our story about quality in a little louder way,” Scotti said, mentioning that the ad spend is bigger this fall with the campaign spanning print, social media, the catalogue and jcrew.com. Aside from shoes and suits, handbags and cashmeres are featured and there’s always the tag line, “We know you’re out there” to rekindle customer relationships.