Zegna Unveils App for Milan Shows

Made for the iPhone and iPad, the app will allow users to watch the brand’s fashion show live on Jan. 14.

GET Z-APPY: Those fashionistas stuck in the U.S. during the Milan men’s fashion shows, take note: Zegna has created a new live app for the iPhone and iPad that will allow users to view the company’s fashion show live on Jan. 14. The app will also feature “backstage secrets and details of each look,” according to the company. In addition, for the first time, customers will be able to purchase a select assortment of exclusive product the moment it is shown on the runway and before it is available at Zegna’s traditional retail distribution. The merchandise will be available for immediate delivery. The app is free from the Apple store.

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