GLAMOUR’S CONFERENCE CALL: Glamour is looking to launch a conference around its marquee Women of the Year Awards, WWD has learned.
According to sources, Glamour had begun shopping around for different agencies such as William Morris Endeavor, after news came out that sister publication Vanity Fair would launch a conference in San Francisco this October.
WME did not return calls or e-mails seeking comment. Glamour editor in chief Cindi Leive did provide WWD with this statement: “Women of the Year Awards is our marquee franchise and a powerful platform; naturally, we’re always looking for strategic new partnerships for it, whether through print, digital, video, live events or broadcast.”
The glossy’s Women of the Year event typically takes place in November at Carnegie Hall in New York, and draws a crowd that includes celebrities, business leaders, activists and philanthropists.
At parent company Condé Nast, there has been a push to expand its digital video efforts via its entertainment division run by Dawn Ostroff.
Glamour’s potential move to launch a conference series would follow a trend among the magazine’s peers. Recently, Hearst’s Cosmopolitan said it would hold a two-day conference for young women in November. That event, which will take place in New York, is being produced by WME.