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Dutch Artist Viviane Sassen Lenses Missoni Campaign

Shot in Tenerife, in Spain’s Canary Islands, Christy Turlington Burns stars in the spring ads.

An image from Missoni’s spring '14 campaign photographed by Viviane Sassen.

GOING DUTCH WITH MISSONI: Missoni has tapped Dutch artist Viviane Sassen to shoot the brand’s spring advertising campaign. Shot in Tenerife, in Spain’s Canary Islands, the images show Christy Turlington Burns interacting with large Plexiglas alphabet letters, which spell out the name Missoni when the campaign images are aligned.

In keeping with Sassen’s style, the pictures feature hyperintense colors and sharp shadows, recalling the landscapes of the artist’s native Kenya. The campaign will make its debut in the March issue of international fashion magazines.

This story first appeared in the December 20, 2013 issue of WWD.  Subscribe Today.

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