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GOOD LIFE: A jet-set spirit seems to be the recurring theme in Michael Kors’ advertising campaigns.
Shot by Mario Testino, who is marking 10 years with the brand, the fall campaign features models Karmen Pedaru and Simon Nessman photographed in Los Angeles with a helicopter. “It conveys an attitude of speed, endurance and glamour in sporty-chic silhouettes and electric colors,” Kors said.
This story first appeared in the July 15, 2013 issue of WWD. Subscribe Today.
The campaign will launch globally next month and run in 38 countries in the Americas, Europe and Asia. Placement will include international editions of Vogue, Vanity Fair and Harper’s Bazaar, as well as digital outlets and social media platforms. There is also an outdoor media element to the ad buy.