HEARST DEAL: With a rumored tablet not far away, Amazon.com has tightened its relationship with Hearst. The publisher said Tuesday that the two companies have entered a content and consumer marketing relationship. The announcement is light on details — and, as Peter Kafka of AllThingsD mentioned, it never says the word “tablet” — but it said Amazon will become Hearst’s biggest third-party seller of subscriptions through its digital channels and the two companies will work together on e-commerce.
“The deal gives Amazon customers access to content from one of the world’s largest publishers of monthly magazines and provides Hearst access to Amazon’s growing and evolving e-commerce platform,” Hearst said.
This story first appeared in the September 14, 2011 issue of WWD. Subscribe Today.
The Wall Street Journal reported on Monday that Amazon has begun negotiations with magazine publishers on subscription deals for its tablet-in-the-making and the company is apparently ready to cut them a better deal than Apple.