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HEARST FOR THE PEOPLES: Oliver Peoples’ resort-spring ad campaign and short film, debuting in October and 2014, respectively, will feature Amanda Hearst, who was shot at Hearst Castle by Lisa Eisner. Captured against the estate’s two swimming pools, Hearst wears the Colline frame with a bathrobe, a bathing suit and a tuxedo, styled by Jacqui Getty. The Los Angeles-based eyewear company will also unveil a new Web site Sept. 4 along with a limited-edited frame designed in conjunction with Carole Sabas’ book “Los Angeles: A Friendly Fashion Guide,” to hit stores late September or early October.