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Heating Up at Bon Appétit… Oops, Chloé… Martha’s Pajama Game…

Former Cookie editor Pilar Guzman and Epicurious.com's Tanya Steel are being considered for the top slot at Bon Appétit.

HEATING UP: It’s been several weeks since Condé Nast laid out plans to move Bon Appétit to New York from its Los Angeles offices without longtime editor Barbara Fairchild, and the short list to succeed Fairchild atop the masthead is shaping up. Multiple sources at the magazine publisher said former Cookie editor in chief Pilar Guzman and Epicurious.com editor in chief Tanya Steel are being considered for the job. Both potential editors have a few check marks in the hypothetical plus column. Guzman has experience running a print operation, as she edited Cookie from its launch until Condé Nast folded the parenting title last fall. She’s also kept some ties to her former employer, co-authoring the recent Cookie cookbook, “Time For Dinner,” and has worked on launching her own Web site, Momfilter.com. Steel, meanwhile, actually served as “New York editor” of Bon Appétit before taking over Epicurious in 2005. And if the recent hire of Brandon Holley away from Yahoo to run Lucky is any indicator, Web experience is a definite advantage at Condé Nast these days. Neither Guzman nor Steel responded to requests for comment. A Condé Nast spokeswoman said the company is still considering candidates.

— Matthew Lynch

OOPS: The print ad for Chloé’s latest fragrance — Love, Chloé — is causing a bit of embarrassment, to put it mildly. In the blown-up billboard version of the ad, Raquel Zimmermann is clearly seen to be sporting a belt — not by Chloé, but by YSL. The scent was launched by Coty Prestige in August, with print ads shot by Inez Van Lamsweerde and Vinoodh Matadin. Ezra Petronio was creative director for the fragrance. Coty Prestige executives declined to comment, and Petronio had not returned calls at press time.

— Alex Wynne

PAJAMA GAME: On Wednesday, Martha Stewart hosted a pajama party at her television studios on West 26th Street with Bobbi Brown and Dylan Lauren. The show was inspired by a slumber party thrown recently by Martha Stewart Weddings editorial director Darcy Miller for her daughter, Ella. Brown and Lauren came on the show to promote their new books with Stewart, who couldn’t resist wearing nude colored Manolo Blahnik heels with her pajamas, perhaps getting ready for her second taping later in the day, which featured the fast-talking shoe designer. “The show is shoe-themed — shoestring potatoes, moo shu pork, shoofly pie,” Stewart said. Quite a shoo-in.

— Amy Wicks

WHO REMEMBERS?: Vanity Fair clearly has a thing for Marilyn Monroe (we all know its penchant for celebrities of yesteryear). The magazine has the late star on its November issue with a Milton Greene cover shot and, inside, an excerpt from a collection of the actresses’ personal notes published this month. The catch is the magazine had similar elements when it ran its last Marilyn Monroe cover story 25 months ago. In October 2008, the photo was Bert Stern’s and the mystery lay in a story on two of Monroe’s filing cabinets that had been left undisturbed since her death in 1962. The stories’ respective cover lines: “The Secret Marilyn Files” vs. “Marilyn’s Secret Diaries.” So coincidence or best practices?

On Tuesday, Vanity Fair spokeswoman Beth Kseniak pointed to Graydon Carter’s October 2008 editor’s letter in which he wrote that Monroe “still casts a pretty long shadow as one of the most obsessively studied public figures of the last half-century.”

“This still holds true, and especially given this new find — her own diaries, journal entries and writings — we thought it appropriate to give her the cover again,” Kseniak wrote in an e-mail. “Also, that cover sold really well.”

It did. According to data compiled by the Audit Bureau of Circulations, the earlier Monroe feature sold 470,000 copies on the newsstand. If the new cover matches its forbearer, it would become the second-best-selling issue in Vanity Fair’s calendar year behind the August Angelina Jolie feature, which moved 490,000 units, according to Rapid Report. However it sells, Monroe is among peers. With a month to go in 2010, Vanity Fair has now devoted three month’s worth of cover space to golden age Hollywood stars this year. In addition to Monroe 2.0, it went with Grace Kelly in May and Elizabeth Taylor in July.

— M.L.

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