IF YOU LIKED IT THE FIRST TIME…: For a supposedly press-shy garden designer, Madison Cox has gotten a lot of press lately. There he was in WSJ. magazine in November, and there he was again two weeks ago in the men’s issue of T: The York Times Style Magazine. Even more curious, both stories were written by Marian McEvoy, the former editor of Elle Decor, and photographed by Oberto Gili. And they both toured Cox’s home in Tangier, Morocco. “The Most Important Garden Designer You’ve Never Heard Of,” read the headline in WSJ. With friends like McEvoy and former WSJ. editor and now T magazine editor Deborah Needleman, that won’t be the case for much longer.
This story first appeared in the March 20, 2013 issue of WWD. Subscribe Today.
Cox, whose eclectic clientele includes Sting, Michael Bloomberg, and Anne Bass, rarely agrees to interviews. But Needleman, while she was at WSJ., was pursuing him and Lee Radziwill for separate features. McEvoy wrote in the Journal the Cox interview took “three years of persistent persuasion” to get. Before she left, Needleman put Cox in her very last issue of the magazine. But she also wanted to include him in T, and ran a different version of the story, this one more shelter-oriented. Cox is that good apparently. “One was on his garden projects. The other story was about his home,” Needleman wrote in an e-mail.
The Journal couldn’t help but brag about getting there first, even if the story was assigned by the same editor: “We’re always flattered when the New York Times or any other publication follows our stories several months later,” said a spokeswoman. Needless to say, both stories approved of the designer’s touch. In November, the house was described as “spectacular,” and months later, McEvoy concluded, “Welcome to this side of paradise.”