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‘HOW-TO’ CAMPAIGN: Jones New York is opting for an editorial approach to advertising this fall. Titled “7 Days, 7 Ways: Perfect Blazer,” the ads, shot by Norman Jean Roy, feature Carolyn Murphy in several expected poses, but with the addition of a seven-way guide of how to wear the same black blazer differently each day of the week. No surprise the campaign comes as a gatefold: customers can tear out the spread and use it as a handy styling guide.