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KATE HUDSON’S CAPSULE COLLECTION: Kate Hudson has re-signed for another season as the face of Ann Taylor, broadening her role this time around with a stint as a guest designer on a capsule collection for summer. Working with Lisa Axelson, creative director at Ann Taylor, Hudson helped create a lineup of looks inspired by her red-carpet style, reinterpreted for everyday occasions.
“Working with Ann Taylor has been a great creative experience, and there is a really wonderful connection,” said Hudson, who first appeared in the retailer’s spring 2012 campaign. “Ann Taylor is great at creating iconic wardrobe staples and updating them season after season. I love that Lisa Axelson is designing clothes for real women.”
This story first appeared in the January 24, 2013 issue of WWD. Subscribe Today.
The Hudson-helmed capsule collection, which is her first foray into fashion design, will be available in Ann Taylor stores in May.
The actress, who’s made a splash portraying a dance instructor on “Glee,” will also join the advisory council for Ann Inc.’s ANNpower Vital Voices Initiative. The effort is a partnership between Ann Inc., parent company of Ann Taylor, and the Vital Voices Global Partnership, which is aimed at empowering young women to serve as global leaders. As part of the advisory council, Hudson will help select grant proposals and serve as a mentor to the high school-aged fellows of the initiative.
The new spring campaign breaks in early February and was shot by Norman Jean Roy at Milk Studios in Los Angeles. Items featured in the advertising will be available in 280 Ann Taylor stores and its e-commerce site next month.