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Kenneth Cole Cares… U.K. Titles Grow Slow… ‘The September Issue’ Redux…

Kenneth Cole has donated his West Side Highway billboard to highlight a new ad campaign.

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CAN’T MISS IT: Kenneth Cole has donated his West Side Highway billboard to highlight a new ad campaign for a $25 “Fashion for Haiti” T-shirt, which will go on sale Tuesday at a mix of retail stores across the country. Proceeds will benefit the Clinton Bush Haiti Fund. Weather-permitting, the billboard will go up today.

— Amy Wicks

U.K. TITLES GROW SLOW: The U.K.’s magazine market has registered another six months of slow sales, according to figures released Thursday by Britain’s Audit Bureau of Circulations. The titles which grew their circulation figures did so only marginally — Bauer’s U.K. fashion weekly Grazia rose by 1.1 percent to 229,732 in the July to December period, compared with the same period last year, while Harper’s Bazaar U.K., which is published by Natmags, the U.K. division of Hearst, posted a 1.7 percent rise to 110,638. (All figures quoted are for the magazines’ total circulation figures, which combine subscriptions, newsstand sales and free distribution.) U.K. Vogue’s publisher, Stephen Quinn, had last week accused Harper’s of inflating its circulation figures by offering the title at newsstands packaged with the less upmarket titles She and Coast. While Vogue on Thursday posted a higher circulation than Harper’s — of 210,526 — its circulation fell 4.5 percent compared with the same period last year. Circulation for the British edition of Vanity Fair rose by 1.2 percent year on year, to 102,421 — a record figure for the magazine, according to Condé Nast U.K. Tatler’s rose 0.3 percent to 86,345; British Elle’s rose 0.2 percent to 195,455, while In Style U.K.’s rose 1.7 percent to 184,141.

British Glamour remains the highest-selling women’s interest title in the U.K., with a circulation of 515,281, but its circulation declined 5.9 percent compared with the same period last year. IPC’s Marie Claire registered a 9.9 percent fall in circulation to 283,025. Meanwhile, British GQ posted a 7.7 percent fall in circulation to 120,057, while British Esquire fell 1.5 percent to 59,160.

One title that did notch up significant growth is The Lady, Britain’s oldest women’s weekly magazine, which registered a 9.3 percent rise in circulation to 28,782. It achieved the rise under the editorship of Rachel Johnson, London mayor Boris Johnson’s sister, who took over the title in September. And U.K. Wired, which made its debut in May, achieved a circulation of 48,275 — close to its first-year circulation target of 50,000, Condé Nast U.K. said.

— Nina Jones

STILL CELEBRATING: Although the documentary came out last year, Vogue is still getting mileage out of “The September Issue.” Grace Coddington, André Leon Talley and director R.J. Cutler will be on hand at the Union Square Barnes & Noble on Feb. 25 for a discussion and DVD signing, moderated by William Norwich. The DVD will also include a mini-documentary, “The Met Ball,” which shows Anna Wintour, Talley and other Vogue staffers planning the event in 2007. Cutler originally approached Wintour with the idea of filming the making of the Costume Institute Ball but decided to capture the making of the 2007 September issue instead.

— A.W.

LET THE GAMES BEGIN: Glamour kicked off New York Fashion Week Thursday morning with a Lady Gaga-inspired dance party. The fashion title had 100 people from Broadway Dance do a routine, clad in brightly colored Glamour sweatshirts, right next to the Tents at Bryant Park as part of the second phase of its “Live for Glamour” branding campaign. The dancers then moved to the Condé Nast cafeteria at 4 Times Square, followed by Bloomingdale’s on 59th Street. “The whole thing was meant to celebrate our new ad campaign and bring some lighthearted fun to fashion week,” said Leslie Russo, associate publisher, brand development.

— A.W.

 

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