KIM AND KANYE — THE REMAKE: In an uncharacteristically camera-shy move, Kim Kardashian and Kanye West have chosen not to shop around their wedding photos to the celebrity tabloids. After her third trip down the aisle in Florence over the weekend, the reality star and her ever-image-conscious rapper husband took to Instagram and Twitter to share their wedding photos.
The 33-year-old made it known in interviews long before the wedding that there would be no bidding war. But the “Keeping Up With the Kardashians” star gave E News, which will air the premiere of season nine of the show on June 8, the jump on the competition by giving it photos and other information about the ceremony, which it ran online on Tuesday. While some speculated that Kardashian’s decision to dial back (however slightly) her 24/7 look-at-me personality could be chalked up to a re-branding, others noted that she and West also went with social media to introduce their daughter, North, to the world.
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This story first appeared in the May 28, 2014 issue of WWD. Subscribe Today.
Whatever the reason, the new bride pretty much had complete control of her matrimonial message save for Riccardo Tisci’s presumably approved final fitting photo of her wearing her Givenchy Couture gown. (Vogue Italy editor in chief Franca Sozzani also got a pass, even though she inadvertently showed off the newlyweds’ seven-tier wedding cake by posting a photo of herself arm-in-arm with Kris Jenner on Instagram.)
After one too many Instagram photos from Friday night’s blowout pre-wedding bash at Versailles (by Rachel Roy and other guests), there was a crackdown on cellphones at the main event at Forte di Belvedere in Florence. After passing through metal detectors at the entrance, guests had to relinquish any cameras or cellphones. The actual wedding photographer got some help from three or four assistants, according to Calogero Incorvaia, general manager of the Florence-based Galateo Catering. “Any person with a mobile phone had to leave it at the entrance,” he said.
Revelers attending what was said to be a $2.8 million affair could always capture their best selves in the on-site photo booth. (Kardashian and West took a few there too, showing off only glimpses of the Olivier Rousteing-designed Balmain cocktail dress she wore for the reception.)