Lagardère Buys Shopping Web Site

The French media group’s tender offer for LeGuide.com was successful.

DONE DEAL: French media group Lagardère said today that it has acquired more than the majority of French online shopping guide LeGuide.com’s share capital at the end of a voluntary public offer.

Lagardère didn’t specify terms of the deal or the stake it now owns in the company.

The group has been persistent in its quest for LeGuide.com, having raised its takeover offer to 28 euros, or $35.40 at current exchange, per share, from 24 euros, or $30.30, per share in early June.

It said Lagardère Active, the firm’s multimedia division, would “strengthen its position on the performance-based monetization market, and thus confirms its strategy of digitalization and its positioning on creation and monetization of audiences.”