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Lagardère Cites Declines in Ads, Circulation

Revenues in the fourth quarter receded 2.4 percent in the Lagardère Active division.

PRINT RUN: French media group Lagardère said advertising revenues in the fourth-quarter shrank 2.4 percent, with newsstand sales of magazines continuing their downward spiral.


Total revenues at Lagardère Active — the division that includes magazine publishing, radio, TV and digital — rose 0.9 percent on a like-for-like basis to 342 million euros, or $443.5 million at average exchange rates for the three-month period. For the full year 2012, advertising revenues slid 5.9 percent, with declines more pronounced for magazines, down 7.5 percent, than radio, which slipped 3.8 percent. Lagardère blamed disruptions in newsstand distribution due to strike action for a circulation decline of 7 percent last year. “Still, the group division’s titles did better than its competitors, with the resulting improvement in market share,” the company asserted.

Lagardère’s magazine titles, now focused mainly on the French market following the 2011 disposal of its international magazine business, include Elle, Be, Paris Match and Le Journal du Dimanche.


Lagardère is slated to report full 2012 results on March 7.

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