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Leading Men Helm Prada Men’s Ads

Gary Oldman, Garrett Hedlund, Jamie Bell and Willem Dafoe star in Prada campaign after walking for the fall collection.

The Prada campaign.

LEADING MEN: After getting some of Hollywood’s most respected actors to walk for her fall men’s collection, Miuccia Prada has secured four of them for the brand’s ad campaign, as well.

Gary Oldman, Garrett Hedlund, Jamie Bell and Willem Dafoe, clad in Prada’s severe, smart and tailored looks, perfectly epitomize the powerful men the collection revolved around. Photographer David Sims captures the actors’ authoritative stance, framing them against a crimson background. 

RELATED STORY: Prada Men’s RTW Fall 2012 >>

The campaign’s image gallery includes three-quarter length portraits of the four iconic actors, “each at a different point in their careers,” representing “a cross-generational broadening of the face” of the brand’s men’s wear line, the company stated. 

“In the campaign each leading man plays a different archetype, layering codes of dress in a subtle parody of power and role-play. Exaggerated poses and conspiratorial glances hint at the game, a palm solemnly placed on the heart or into a pocket with precise formality,” concluded the company. The images will bow in three weeks.

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