government-trade
government-trade

Leibovitz Shoots Hickey… Travel + Leisure’s Change of Scenery…

Annie Leibovitz has been tapped to shoot Hickey Freeman's fall advertising campaign.

LEIBOVITZ SHOOTS HICKEY: Hickey Freeman has undergone a design makeover this year courtesy of HMX Group president and chief creative officer Joseph Abboud — and now the 111-year-old men’s brand has tapped Annie Leibovitz to shoot its new fall advertising campaign. The images were shot in Los Angeles and feature a buzzed-about actor that Hickey Freeman is keeping under wraps until the ads are unveiled at an event on July 18 at its new Manhattan headquarters. “Hickey Freeman is an iconic American brand and we needed someone as iconic as Annie to shoot this,” said Abboud of the campaign, which was overseen by adman David Lipman. The print ads will break in September issues and run this fall in titles including Vanity Fair, GQ, Details, Esquire’s Big Black Book, Interview, V Man and Menswear.

While Leibovitz is best known for her high-profile work for Vogue, Vanity Fair and Louis Vuitton, she has branched out of late to shoot Britney Spears for a spring 2010 Candie’s ad as well as the new Jones New York campaign.

HMX Group is the new corporate entity of the former bankrupt Hartmarx Corp., which was purchased last summer by SKNL North America and Emerisque Brands for $128.4 million.

— David Lipke

A DIFFERENT TRIP: Travel + Leisure is ready for a change of scenery. After a decade of the same look, the magazine will unveil a “refreshed” design with the August issue. The most visible change is a larger logo (hey, readers get older and their eyesight isn’t what it used to be). “We’ve had a new creative director [Bernard Scharf] since September and it was time to reimagine the look,” said editor in chief Nancy Novogrod. “The new logo is bolder and more playful.” The majority of the magazine’s monthly copies are delivered to subscribers, but the updated logo could help at the newsstand — and T+L could use it. According to the Audit Bureau of Circulations, single-copy sales fell 24 percent during the second half of last year, to 25,644 copies. Inside the magazine, Novogrod has kept the same basic structure but played with the material, adding sidebars and altering font types. “Everything is more in your face,” she said, adding changes also are coming to the Web site. On the ad front, T+L has reported momentum in the May, June, July and August issues, with each posting an increase in paging versus the disaster movie that was the magazine world in 2009. A spokeswoman said the August issue is up 29 percent. Meanwhile, the travel title’s first iPad app will be out in November. — Amy Wicks

 

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
blog comments powered by Disqus