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LINDVALL FRONTS NIC + ZOE: Nic + Zoe, the Natick, Mass.-based knitwear firm, has tapped Air Paris as its lead creative agency. Their first collaboration will be a fall campaign featuring Angela Lindvall.
“Angela’s personal passions around empowering women and maintaining a balanced and environmentally aware lifestyle are perfectly aligned with our brand and our company values,” said Susie Mulder, chief executive officer of Nic + Zoe, which generates $50 million in wholesale volume.
This story first appeared in the July 3, 2014 issue of WWD. Subscribe Today.
The ads featuring the 35-year-old Lindvall were shot by Dusan Reljin and styled by Sarah Gore Reeves. The campaign is set against the autumn hues of a rich cranberry color, which features prominently in the fall collection, and highlights the brand’s neutrals, textures and patterns. Unlike previous campaigns that were shot in black-and-white, this one is in color. Ads will break in the September issues of publications such as Elle, Harper’s Bazaar and Lucky, and be featured across digital properties. The firm also has revamped its Web site, which was designed by Air Paris.
The company’s campaign and media budget for fall is $1 million, said a spokeswoman.