KUSAMA LOVE: Love magazine has collaborated with Louis Vuitton and the artist Yayoi Kusama on an iPad app that allows readers to play with the artist’s signature bright dots. The app was art directed by Jonny Lu, and showcases a fashion film shot by Angelo Pennetta and styled by Love’s editor in chief Katie Grand.
Grand said Lu and the app “used never-before-seen ideas and has taken nearly a year to develop it. Although it looks so simple, building ‘the back’ has been hugely complex.” Readers who subscribe to Love on their iPads will automatically receive the app with Issue 8. Others will be able to download the free app from the Apple Store.
This story first appeared in the August 8, 2012 issue of WWD. Subscribe Today.