MACY’S OPINES: Macy’s on Thursday will launch mBlog, an online microsite at macys.com/mblog, offering fashion, beauty, home and lifestyle news and trends served up with an insider-y voice. Martine Reardon, executive vice president of marketing for Macy’s, said mBlog will “give readers direct access to a unique and influential set of voices.”
Fashionista.com and FoodRepublic.com will provide how-to videos, trend-spotting, user and expert reviews and original blog posts. Each day of the week is devoted to a different topic: women’s fashion on Monday, men’s on Tuesday, home on Wednesday, accessories on Thursday, and beauty on Friday.
This story first appeared in the October 26, 2011 issue of WWD. Subscribe Today.
Macy’s has enough celebrities in its stable to provide footage for mBlog, such as a “backstage” video of Steven Tyler, the new face of the Andy Hilfiger-designed Andrew Charles ad campaign. Embedded e-commerce allows readers to purchase featured merchandise directly from the blog.