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Media’s Twit Wits… The Romantics… Stetson’s New Website…

Elle creative director Joe Zee, Martha Stewart and Dave Zinczenko send holiday Twitter updates.

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Martha Stewart

CHANCE YEH/PatrickMcMullan.com

Zadig & Voltaire will feature paramours Mark Ronson and Josephine de la Baume in its spring campaign.

Zadig & Voltaire will feature paramours Mark Ronson and Josephine de la Baume in its spring campaign.

Courtesy Photo

TWIT WITS: With texting, Twitter and Facebook, editors have more options than ever to stay plugged in during the holidays, whether they are visiting Harbour Island (where InStyle’s Ariel Foxman will be), in Utah (where Glamour’s Cindi Leive will be skiing with her kids) or, in the case of People StyleWatch editor Susan Kaufman, heading to exotic Kansas City, Mo.

Elle creative director Joe Zee, who will split his time between New York and Sag Harbor, N.Y., keeps his Twitter followers updated on everything from magazine shoots to last-minute holiday shopping: “At Sur La Table looking at coffeemakers (yes starting Xmas shopping now, don’t judge!), salesgirl asks me if I need a rice cooker. WTF! So I answer her and say, No thanks, but if you could point me in the direction of the chopsticks I’d appreciate that.”

Meanwhile, Dave Zinczenko is taking to Twitter with a few holiday dietary tips — “20 foods that should be tossed out of Santa’s sleigh” — and the occasional holiday service announcement: “Champagne corks travel as fast as 50 miles an hour. Resist the urge to shake, or throw a towel over the bottle.”

Martha Stewart shared a Twitpic of one of her dogs wearing a Santa costume to wish her followers happy holidays, and Arianna Huffington, who will be skiing over the break, took to Twitter about gifting. “Got a holiday basket from Michael Moore with cool stuff made in northern Michigan & a donation to Moratorium Now fighting home foreclosures.” But the holiday spirit hasn’t quite made its way to Bonnie Fuller of Hollywoodlife.com, who regularly takes to Twitter with penetrating questions about celebrities. Here’s a brain twister posted on Wednesday evening: “…Who would u run away from? David Hasselhoff? OctoMom? Michael Lohan? Linda Hogan? Balloon Boy’s dad?”

 

— Amy Wicks

THE ROMANTICS: Continuing with its theme of couples in love, Zadig & Voltaire will feature paramours Mark Ronson and French actress Josephine de la Baume in its spring campaign. Purple magazine founder Olivier Zahm shot black-and-white photographs of the couple in Paris’ Saint-Germain-des-Prés. Last season, Zahm shot Sean Lennon and Charlotte Kemp Muhl. The new images for spring will launch in fashion magazines in the U.K. and France at the end of January and will be featured on New York City taxis during fashion week in February.

 

— A.W.

HERE’S YOUR HAT: Stetson has reached into its rich history for its newly revamped Web site. Big Fuel, a marketing and communications agency, created the Stetson “American Quilt” to showcase how the iconic brand is woven into the fabric of American culture. The quilt comprises photos and captions submitted by registered users of people wearing Stetson hats in their everyday activities. It includes everyone from Roy Rogers and Dale Evans to unidentified participants in the American Quarter Horse Congress. “Every Stetson has a story. Generations of people have created memories to last a lifetime while wearing our hats and other products,” said Pam Fields, Stetson’s chief executive officer. “The new Web site allows us to engage with consumers and provide them with a forum to share their stories and love of the brand.” Visitors to the site can sign up to participate in contests and members-only promotions, including the chance to win a $500 Stetson wardrobe. It also features photos and descriptions of the brand’s entire line of products — hats, boots, apparel, eyewear and fragrance — and a retail locator.

— Jean E. Palmieri

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