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A LITTLE BIT SEXIER: The January issue of Town & Country ushers in a new look that begins on the cover, with interior designer Kelly Wearstler striking a sexy pose in a full-length shot with her long legs crossed. “There is more of an exuberance and robustness that you will see going forward,” said editor in chief Pamela Fiori. “We are still going after the woman in her 40s, but she acts younger and dresses in a youthful way.” Inside the magazine, Fiori plans on running more provocative travel pieces (the January issue has a story on Marrakech) and first-person accounts of navigating difficult times in personal and professional relationships. Fiori planned on making the changes earlier this year, but decided the timing wasn’t right given the recession and other factors. But whether it’s because of the disappearance of the conspicuous consumption Town & Country previously celebrated, or the implosion of magazine advertising, the title is now ready to evolve. “The magazine is evolving from old money and moving toward new money,” said Fiori. “These women are totally unafraid of change and what’s coming next. And she’s not just a White Anglo Saxon Protestant.”
Still, don’t expect to see Wal-Mart and Target in the magazine’s pages — it will remain focused on luxury, no matter what happens with the economy. “Our readers don’t want high-low,” she said. “They don’t want a knockoff; they will hold off and buy when they feel comfortable.” On the publishing end, vice president and publisher Jim Taylor said his job as a luxury marketer is to provide “permission” for shoppers to visit a store again and again. “If you specially invite these consumers to a retail haven, they’re much more comfortable spending the money they used to spend on their own,” said Taylor. “We are inviting our readers to special events, giving them exclusive access to such things as designers, fine wines, personal shoppers and private appointments and jewelry.”
This story first appeared in the December 3, 2009 issue of WWD. Subscribe Today.
According to Media Industry Newsletter, Town & Country, like many luxury titles, is down significantly for the year. Ad pages declined 45 percent, year-to-date, to 894. — Amy Wicks
MARIE CLAIRE’S NEW HEAD: Hearst Magazines this week appointed Nancy Berger Cardone vice president and publisher of Marie Claire. She succeeds Susan Plagemann, who left her post to become publisher at Vogue, reporting to Tom Florio, senior vp, publishing director. Cardone was publisher of Gourmet until it folded in October. Before joining Gourmet in 2008, she was publisher of Allure for eight years and held various positions at Vanity Fair. Cardone joins Marie Claire as pages for the magazine dipped 12 percent to 1,125 this year, less than the average of 25 percent of paging the broader category of fashion titles lost. Cardone takes up her new post Dec. 7. — Stephanie D. Smith
PR SHUFFLES: It’s been a time of change in public relations and marketing departments of several New York fashion houses. Scott Currie is leaving Kenneth Cole, where he is vice president of global communications, to return to Elie Tahari as vice president of global communications, effective Jan. 4. Currie had held the post at Elie Tahari from February 2008 to last July, when he left for Kenneth Cole. He will report to Elie Tahari, the company’s chairman and chief executive officer.
At Burberry, meanwhile, George Kolasa has been named vice president of marketing and communications, reporting to Sarah Manley, Burberry’s senior vice president of marketing and communications, and Eugenia Ulasewicz, Burberry’s president, Americas. Kolasa was previously Giorgio Armani’s senior vice president of communications.
And at Michael Kors, Kristen Campbell was named senior director of global marketing. Campbell was most recently at Calvin Klein Inc., where she was media director for the Americas. Before that, she was media planner at Kenneth Cole Productions Inc. She reports to Billy Daley, the company’s vice president of global communications. — Marc Karimzadeh