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- Cosmopolitan’s Amy Odell Named Director of Digital Editorial Strategy of Redbook
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ANGELINA’S NEW ACT: Like her paramour, Brad Pitt, Angelina Jolie is quietly cashing in on her image in Asia, where she will soon appear in ads for Shiseido. Jolie recently flew to Los Angeles to pose for three different Shiseido campaigns, all of which will never see the light of day in the U.S. — instead, she is using her star power to promote Shiseido’s powder eye color and liquid eye color in Japan. Jolie has worked with Shiseido before, but a company spokeswoman in the U.S. declined to comment further. It’s unclear whether Jolie will pocket the ad money or go the more charitable route.
Camilla Akrans shot Jolie on April 20 at Hollywood Studios and the images, which will appear in fashion magazines and billboards in Japan, will show up in September for the powder eye color and in March for the liquid eye color. — Amy Wicks
REMEMBERING LEO: The publication of Condé Nast editor and renowned party host Leo Lerman’s journals, “The Grand Surprise,” was celebrated Monday, fittingly, in his antique-filled apartment in The Osborne, where his longtime companion, Gray Foy, still lives. Foy, who was jokingly referred to as “the last splinter of the true cross,” was said to have begun introducing himself by saying, “Hello, I’m old.” Surrounded by former Vogue editor in chief Grace Mirabella and, at times, O magazine editor in chief Amy Gross, he held court at the head of the drawing room, where Lerman’s longtime assistant and journals editor, Stephen Pascal, said Lerman would have been, too. “He believed every party needed a center,” Pascal said, as guests such as Steve Martin, Richard Meier, Nancy Novogrod and Ruth Reichl struggled to make their ways through the crowd. And what were the lessons he’d imparted to all the famous editors there? “He taught people to trust their instincts, to write about bright people and not be swayed by publicity,” said Pascal. Writer Tracy Young recalled filling in for Lerman’s assistant while he was hospitalized, with the instructions not to reveal his whereabouts. “Do you know who this is?” Young remembered one caller saying angrily, “It’s Marlene Dietrich.” Young responded, “You can’t fool me with that phony accent.” It wasn’t long before she got a call from Lerman himself: “What did you say to Marlene Dietrich?” — Irin Carmon
This story first appeared in the May 9, 2007 issue of WWD. Subscribe Today.
DANCING QUEEN: After readings by the likes of Vanessa Redgrave and Bob and Lee Woodruff, Hearst magazines president Cathie Black was introduced thusly at the Literacy Partners gala Monday: “If I had known that she was going to be such a giant, maybe I would have been nicer to her,” said Liz Smith, one of the night’s honorees. Bette Midler made a surprise musical appearance and tried her hand at stand-up. Referring to that night’s White House state dinner, she said President Bush had “congratulated Queen Elizabeth on her Oscar win.” When it was time to accept awards from the event’s chair, Black, Arnold Scaasi remarked of himself and co-honoree Parker Ladd: “We have to go up together, because some newspaper said we were the cutest couple.” (For the record, it was The New York Observer, and the phrase was “cute.”) Black, motioning for Smith, said she had saved the best for last, and Scaasi looked exaggeratedly put out. “Are you chopped liver?” queried Smith. “What a question. Of course you are.” Black saved her own best for the dance floor, where she was seen tearing it up for several songs, including “Play That Funky Music, White Boy.” — I.C.
TEENS ARE ALL ALIKE: From Argentina to Turkey, it seems teens across the globe are concerned with beauty, dating and fashion, according to the topics discussed at the Seventeen International Summit last week at Hearst’s New York headquarters. But how that information is packaged varies, especially when it comes to covers. Hearst gathered the editors of Seventeen’s 13 international editions to discuss challenges and trends at their titles. Editors said that, for the most part, American or British celebrities work best on their covers. There were a few exceptions — Seventeen India features mostly Bollywood stars, and Seventeen Turkey was launched in June with international celebrities, but now sells more copies with local faces. Seventeen Indonesia is increasing its prom coverage, since the American tradition is growing in popularity there, and the Thailand edition recently published its first graduation issue — graduation there involves prom-like fancy hair, makeup and dresses. The meeting was the first time Seventeen editor in chief Ann Shoket met her counterparts from abroad since she took the top job in January. Will the roster of international spin-offs expand? A Seventeen spokeswoman said, “Asia and Russia are possible areas of interest for us in the future.” — Stephanie D. Smith