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THE SEARCH GOES ON, AND ON, AND ON: It’s been a while now since Carol Smith jumped from Elle and fashion to food and Condé Nast and, still, there is no news of who will succeed her at her former gig and who will step into the secondary position of publisher of Elle. The Howard-Sloan-Koller Group has been retained for the search, and they are apparently going outside the publishing world to try and find a new chief brand officer that can expand the magazine’s reach and find Elle’s next “Project Runway,” as well as take it into other product categories beyond publishing. Trouble is, those that have talked to Elle so far say there are a few crucial sticking points to contend with: namely, Hachette Filipacchi Media U.S. chief executive officer Alain Lemarchand, who’s been described as functioning more as a chief financial officer and who, insiders say, is still not well versed in the American magazine publishing business, even after moving to the U.S. from Paris about 18 months ago to become U.S. ceo.
Meanwhile, in addition to Anne Janas, who recently said she would leave her role as senior vice president, corporate communications at Hachette, the company is also losing Thomas Masterson, senior vice president, consumer marketing and manufacturing. As Elle continues to search for some new blood, longtime Elle veteran and vice president, brand publisher Anne Welch continues to serve as acting chief brand officer. — Amy Wicks
MORE MOVES: That didn’t take long. Meredith Corp. named Chris Guilfoyle publisher of More magazine on Tuesday, less than a month after she exited the same role at WWD. Guilfoyle will succeed Brenda Saget Darling, who has served as publisher of the women’s titled aimed at the 40ish crowd since 2005. She is leaving to pursue other opportunities, the company said in that well-worn euphemism. More actually made small gains through some of the worst months of the recession under Darling’s watch. The monthly posted a 1.2 percent increase in ad pages to 906.7 for all of 2009, according to Publishers Information Bureau, and it saw a 3.3 percent bump in newsstand sales for the year, according to the Audit Bureau of Circulations. In November, Darling told WWD that More’s professional — as opposed to aspirational — readership helped lure new advertisers, including Cadillac, Mercedes-Benz, Ralph Lauren, Coach and Giorgio Armani Fragrance last year.
But 2010 has not been as kind. Through the June issue, the magazine has registered a 3.2 percent decline in ad pages to 415.2, according to the most recent data from Media Industry Newsletter. Guilfoyle will at least have something of a homecoming working in her favor in returning to Meredith. She served as advertising director at Better Homes and Gardens before leaving in 2005 to launch Every Day with Rachael Ray at Reader’s Digest Association. Hopefully the incoming publisher logged some early beach days in May — she takes the reins at More on Monday. — Matthew Lynch