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CASTING CALL: Vanity Fair editor in chief Graydon Carter‘s love of Hollywood is about to undergo a new test: Jeff Bridges will play Carter, renamed Clayton Harding, in the film adaptation of onetime Vanity Fair contributor Toby Young‘s book, “How to Lose Friends and Alienate People.” The book depicted Young himself as status-obsessed and wildly inept, even as it skewered the New York media and celebrity scenes. Simon Pegg will play Young, starring alongside Kirsten Dunst, Gillian Anderson and Danny Huston. Carter was traveling to the Cannes Film Festival and could not be reached for comment Thursday. It remains to be seen whether Bridges will mine past characters to help portray the polymathic Carter. The Dude? Tron? Let’s just hope it’s not “Jagged Edge.” — Irin Carmon
WHO’S COUNTING?: Few magazine franchises are better recognized than People’s 50 Most Beautiful People, so when its Spanish-language version, now in its 11th year of doing its own 50 Más Bellos, added a 51st, it raised eyebrows. Particularly noteworthy was that said 51st is Beyoncé Knowles, who has been reaching out to the Latino market with Spanish language singles and collaborations with major stars. But not everyone was pleased at her appearance on the list and on the magazine’s cover — one of several bloggers to weigh in, LatinGossip.com, scolded People En Español managing editor Peter Castro by name: “Bad mistake, Peter. Don’t be a pawn in someone’s marketing strategy. Let’s not have this happen again.”
There was nary a controversy in sight, of course, at the gala celebrating the 50 on Wednesday evening, which drew 16 of the beautiful, including Sara Ramirez of “Grey’s Anatomy” and Ana Ortiz of “Ugly Betty.” — I.C.
STYLING UP: These days, chatty fashion news online is almost as easy to get as the weather report. So what does Style.com, a usual destination site during fashion weeks, do to compete with bloggers and fashion magazines’ own Web sites breathlessly covering the world of style 24/7? Add more reasons to check out the site in between fashion weeks. In June, the site will launch its Stylefile blog, which typically runs during the shows, as a regular feature updated daily. Nancy Macdonell will oversee the blog, joining Style.com after contributing to the site from London and working as fashion and featured director for Nylon.
The blog will include items about designers, models and stores, as well as books and music, from both New York and foreign cities. Stylefile will house the little tidbits editors overhear during the course of the day (or at least those they can repeat) that previously had no place to live on the site, said Dirk Standen, editor in chief of Style.com and Men.Style.com.
Style.com has always been challenged to drive traffic to its site between fashion weeks, so the hope is that more destinations will drive more readers. The rejig also comes as Style.com’s contributing titles Vogue and W move to set up their own Web sites. “We still see our highest traffic during fashion season,” admitted Standen. For example, January saw 1.8 million unique visitors and 113 million page views, while February saw 2 million uniques and 196 million page views, according to internal figures. But Standen added, “It’s about keeping things fresh.” In addition to more behind-the-scenes video clips and interviews with designers, which many other sites also provide, Style.com will increase its beauty coverage into the summer, and is mulling whether to add more staffers to cover beauty or launch a blog dedicated to beauty. — Stephanie D. Smith
MOLONEY EXITS EMAP: Emap plc group chief executive Tom Moloney, 48, has left the company, and the hunt for his replacement is already under way, Emap said Thursday. Moloney had been with Emap, which owns WGSN, and magazines including Grazia, FHM and Arena, for 25 years, and had served as chief executive since 2003.
An Emap spokeswoman declined to comment on the reasons behind the exit, but an industry source said Moloney was not the right person to execute Emap’s ongoing move into digital media, and that the company needed fresh blood at the top. Emap, which will report its year-end results on Tuesday, is increasingly focused on digital media outlets such as WGSN, FHM.com, YoSpace, a firm specialized in user-generated content, and digital radio stations. Earlier this year, it shook up top management positions at its various magazines and restructured masthead positions. Emap will release full results next Tuesday. Alun Cathcart, 63, nonexecutive chairman and the interim executive chairman of the company, is expected to talk more about strategy going forward on Tuesday. — Samantha Conti