Memo Pad: Covering the Milan Men’s Shows

Editors at the men’s shows in Milan have a little more room to spread out this season thanks to a dip in attendance.

WAITING ROOM: Editors at the men’s shows in Milan have a little more room to spread out this season thanks to a dip in attendance, particularly among the American press corps. That’s due to the mothballing of some titles since last season, notably Men’s Vogue and Best Life; smaller contingents from a host of publications, including, The New York Times’ T magazine and Paper, and no-shows from titles like Flaunt and Time Style & Design, where editors attend the shows on a “semiregular basis,” said a spokesman.

There are some fresh faces, however, as the Wall Street Journal’s WSJ. magazine, represented by editor in chief Tina Gaudoin and director of creative services Andrea Norlander, are covering the week for the first time. Gaudoin used to cover the men’s shows for the Times of London. “It’s great to be back,” she said.

Also hard to miss — with her signature black veil and towering headdress — is A Shaded View on Fashion blogger Diane Pernet, who’s in Milan for the men’s shows for the first time. Pernet said her next big project is a movie that will premiere at Paris’ Centre Pompidou on Oct. 8 at the city’s Short Film Festival.

Meanwhile, Departures has more editors than normal attending the shows, including style editor Stellene Volandes and editor in chief Richard David Story, while V Man has four editorial staffers and two from the ad team at the shows, said editor in chief Stephan Gan. He added that the magazine’s new editor, William Van Meter, is training for the job and back in the New York office. Van Meter succeeded Jesse Ashlock, who left to become editor in chief of I.D. Interview is sending the same number of people to Europe as it did last year, and Nylon editors haven’t been spotted, as they haven’t attended the men’s shows since Nylon Guys launched in 2002. “We’ve always focused our efforts on the women’s shows, which are attended by both our style and fashion directors every season,” said a spokeswoman. — Miles Socha

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