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OLIVER’S ACTORS: Oliver Peoples is adding two more screen stealers to its advertising roster. For its 2010 campaign, the Los Angeles-based eyewear firm partnered once again with photographer and director Autumn de Wilde and cast actor Elijah Wood and Garbage vocalist Shirley Manson to star in a short film based on the collection. Past campaign stars have included Zooey Deschanel and Robert Evans. Shot at Silver Lake’s Paramour Estate, this year’s short showcases the duo in a variety of vintage styles that match Oliver Peoples’ retro-inspired spring collection.
“I was eager to be involved in a project that had so many dimensions,” Wood said. “And working with Autumn, you know exactly what you are signing up for — a creative journey with a gold mine at the end.” The Oliver Peoples 2010 campaign launches this month on oliverpeoples.com. — Caroline Tell
This story first appeared in the November 25, 2009 issue of WWD. Subscribe Today.
NO WEDDING PARTY: InStyle Weddings will cease publication after its next issue, which will hit newsstands Dec. 25 and run through March 5. Nine people have been laid off. The economic downturn has been particularly brutal for the weddings market, with Condé Nast Publications closing Elegant Bride and Modern Bride earlier this year, and Time Inc. execs concluding InStyle Weddings was no longer a viable business. Time Inc. launched the wedding title in 2000 as a onetime issue, and in 2005 went to four times a year on newsstands.
InStyle will continue to publish special issues, such as InStyle Hair, which launched earlier this year and sold 220,000 copies on the newsstand, and InStyle Makeover, which has sold 259,000 copies this year. In the third quarter, the average issue of InStyle sold 772,000 copies on the newsstand.
As media players continue to downsize their exposure to the wedding market, American Media Inc. recently disclosed plans to launch Shapebride, an extension of Shape magazine that will arrive on newsstands Valentine’s Day weekend. — Amy Wicks
TIME CUTS: Elsewhere at Time Inc., another round of staffers was let go on Tuesday. At Fortune, about 14 people were let go, including three assistant managing editors, because the magazine didn’t get enough volunteers to accept buyout packages. In all, about 20 people will leave the magazine. Also, Sports Illustrated will part ways with about 10 staffers across the group, including SI Kids, Golf and their related Web sites, most of which went voluntarily. But the involuntary departures were mostly at si.com.
Fortune and Sports Illustrated were believed to be among the hardest hit of the magazines in the company’s latest round of layoffs, which has cut nearly 400 employees this month as Time seeks to cut $100 million in costs. Time magazine and People didn’t have layoffs Tuesday, as both titles were said to have reached their goal of voluntary buyouts. Time had wanted a dozen volunteers. At People, about 15 employees have volunteered to take the package, including staffers across editorial, art and photo. More than half of those had been with the magazine for more than 10 years. People had been looking for just eight volunteers to take packages. Among the bigger names said to be leaving the magazine include film critic Leah Rozen. Rozen had been with People since 1991 and also has a weekly segment on CNN’s “Showbiz Tonight.” — Stephanie D. Smith
BYRNE SAYS BYE: Though John Byrne said just two weeks ago he would, in fact, stay with BusinessWeek after Bloomberg completes its acquisition of the title in December, the executive editor and editor in chief of businessweek.com has reversed field, stating he is leaving to start his own digital media company in California. His move comes a week after Bloomberg appointed Time deputy managing editor Josh Tyrangiel to editor in chief of the magazine. Byrne sent a memo to staffers on Wednesday; the news was reported on businessweek.com on Tuesday afternoon.
In a Nov. 6 Memo Pad item, Byrne, through a spokeswoman, denied he would be moving out west to live with new bride Katherine Rodler in San Francisco, after The New York Times wedding announcement on Oct. 16 said he planned to relocate. But he wrote in his latest memo: “After spending 22 years of my professional life at BusinessWeek, I’ve decided to move on when Bloomberg becomes its new owner next week.” Byrne joined the magazine in 1985, left in 2003 to become the editor in chief of Fast Company, and rejoined in 2005 as executive editor. “I’m flattered and thankful that Bloomberg provided me an opportunity to stay with BusinessWeek, but my passion to chase this entrepreneurial venture feels like the right move at this stage in my career,” he wrote. — S.D.S.
J. CREW DRESSES MARTHA: J. Crew’s creative director, Jenna Lyons, will appear on “The Martha Stewart Show” on Black Friday, the biggest shopping day of the holiday season. Martha Stewart wore a look from J. Crew while interviewing Lyons on her inspirations for the winter 2009 collection and showed looks from the latest catalogue. The show also aired images of Lyons’ turn as model in the next catalogue, along with her brother and father. Stewart took a keen interest in Lyons’ attractive sibling, asking “Is he married? Girlfriend? Because we have so many women here looking for handsome guys like him. We’re always looking.” — S.D.S.