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HONORING TINA AND JACK: Tina Brown hasn’t worked in magazines since the folding of Talk in 2002, while Jack Kliger, chief executive of Hachette Filipacchi Media, has his elbows deep in them every day. Both were honored Wednesday for their respective careers with Lifetime Achievement Awards from the American Society of Magazine Editors and the Magazine Publishers of America. Brown was inducted into the Magazine Editors’ Hall of Fame, and Kliger was handed this year’s Henry Johnson Fisher Award (past winners include former Time Inc. chief Don Logan, Hearst Magazines president Cathie Black and Playboy founder Hugh Hefner). The two were given gushing praise by their peers over lunch at Gotham Hall, including a rap by Time Inc. chief executive homegirl Ann Moore to her “trusted pal” Kliger via video, a video greeting by S.I. Newhouse Jr. and an impassioned introduction of Brown by IAC/InterActiveCorp chief Barry Diller (who took time out from his latest street fight, this time with fellow mogul John Malone over control of IAC). Diller didn’t floss over the Talk episode — nor did Brown, who also edited Tatler, Vanity Fair and The New Yorker. She summarized her magazine career as “three weddings and a funeral.” Before the crowd could filter out of the ballroom, Kliger, a wine collector, had already picked out a bottle from his cellar to celebrate his award with his fiancée, Amy Griggs. “We’re having a bottle of 1970 Château Haut-Brion.” — Stephanie D. Smith
NOW THEY’LL GET TO SIGN AUTOGRAPHS: Nina Garcia has practically become a household name, thanks to “Project Runway” and now, Elle colleagues Joe Zee and Anne Slowey may get their crack at TV stardom at last. The Hollywood Reporter on Wednesday reported that Tyra Banks and Ken Mok of “America’s Next Top Model” are a few of the producers behind a new reality series on the CW Network described as “The Devil Wears Prada”-meets-“The Assistant.” And, while the story said the producers are negotiating with a “leading fashion magazine,” there were no details about which title.
WWD has learned Zee and Slowey, who serve as creative director and fashion news director, respectively, are very close to completing a deal that would make them judges on the show — and opine about fashion with the same fanfare as their deskmate, Garcia. The ultimate prize for the contestants would be a job at Elle, working for Zee. The reality show doesn’t have a name yet, but sources say the working title is “Fashionista.” Calls to Zee and Slowey were not returned by press time. A spokesman at the CW said no deal has been finalized with any magazine editors. — Amy Wicks
RECYCLING AS AD REVENUE: New York Mayor Michael Bloomberg on Wednesday revealed plans to launch a campaign to increase residential recycling of magazines and catalogues. Beginning next week, full-page ads will begin appearing in consumer magazines, among other outlets, for ReMix (Recycling Magazines Is Excellent). Media placement in New York totals approximately $3 million. The national ReMix campaign was created by Time Inc., with partners Verso Paper and the National Recycling Coalition.
Prior to launching in New York, pilot programs have begun in Boston; Milwaukee; Portland, Ore., and Prince George’s County, Md. In New York, Hearst Magazines is a partner. The ReMix campaign began after a study by Time Inc. and Verso Paper, which discovered that only about 17 percent of sold magazines are recycled. Incidentally, the study also found 95 percent of all unsold newsstand magazines are recycled by newsstands and publishers. — A.W.
A NEW CONTRIBUTOR: Chloë Sevigny has signed on with Elle U.K. as a “style adviser.” Beginning with the March issue, the “Big Love” actress will regularly pen a column as a fashion expert, answering readers’ fashion and style questions every month. The issue also includes a piece from the Wall Street Journal’s new lifestyle magazine editor, Tina Gaudoin, exploring fashion’s new eco-awareness. Sevigny is on the March cover, which hit newsstands Wednesday. — A.W.
BIG BROTHER: Be careful when chewing gum, yawning or indulging in any other eyebrow-raising activity during Mercedes-Benz Fashion Week — someone somewhere in the world could be watching. On Friday, American Express will launch the American Express Fashion Network, an online service that will bring the live action at the Bryant Park tents to americanexpress.com/style. The company has set up Webcams throughout the tents and will offer live streams the entire week, from runway shows to backstage views and other tent areas. Viewers will have an option of streams to watch, and the network also will provide special interviews with designers and industry executives, fashion forecasts and trend reports. Robert Verdi is the network’s official host, with Roshumba Williams serving as a special correspondent.
“The American Express Fashion Network enables designers and industry insiders to highlight the shows, share their personal views and gain meaningful visibility with consumers everywhere who are passionate about fashion,” said Jessica Igoe, director of sponsorship marketing for American Express. The live stream will run throughout the week, and clips will be available for viewing afterward. American Express also plans to syndicate videos to other Web sites and is posting the Fashion 360 Presented by American Express program with highlights from the network on YouTube. — Marc Karimzadeh
PUTTING ON A SHOW: The precious few red-carpet events in light of the writers’ strike has cut into magazines like In Style’s bread and butter, so the fact that the Grammys were allowed to go on must seem like a godsend. Accordingly, the magazine is putting together a fashion show for celebrity musicians-turned-designers in Los Angeles next week to kick off the festivities. Curated by the magazine’s fashion director, Hal Rubenstein, it will feature spring apparel by Beyoncé and Tina Knowles’ House of Deréon, Sean Combs’ Sean John Women’s, Jay-Z’s Rocawear, Jennifer Lopez’s justsweet, Jessica Simpson’s Jessica Simpson Collection and Justin Timberlake’s William Rast, with the sponsored presences of Paul Mitchell, Cover Girl, Steve Madden and Le Vian. (Though this is a single event that will be covered both in the magazine and other venues, comparisons to Condé Nast’s “Fashion Rocks” special are perhaps inevitable.) — Irin Carmon