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Memo Pad: The Michelle Effect?… Helping Corinne Day…

Perhaps White House | Black Market should thank the First Lady.

THE MICHELLE EFFECT?: Perhaps White House | Black Market should thank the First Lady. The company, which got a huge boost in popularity last year when Michelle Obama wore its $148 print dress on “The View,” is one of the few retailers to boost its ad spending this fall. “Our new campaign is not about the past but the bright future in store for us and the overall momentum we’re enjoying,” said Donna Noce, brand president.

While the firm declined to reveal its budget, the campaign, photographed by Glen Luchford, will include a spectrum of inserts and ads, which will break in the September issues of InStyle, Vogue, Elle, Lucky, Vanity Fair and Harper’s Bazaar. Ads will also appear on New York City buses, bus shelters and a billboard near the brand’s FlatIron location.

This story first appeared in the August 11, 2009 issue of WWD.  Subscribe Today.

A White House | Black Market spokeswoman said the brand is also working on a possible fall pop-up location and potential retail expansion in Manhattan. — Amy Wicks

CASH NETS SPEAR’S: William Cash, the journalist who launched the niche financial magazine Spear’s Wealth Management Survey in 2006, has bought the title back after selling it to London-based Luxury Publishing for $1.9 million in 2007.

Cash said the deal, which will see him take a 67 percent interest in the Spear’s media brand, was backed by both private investment and Nectar Capital, a private equity firm, which will take a 33 percent stake in the business. The financial terms of the deal were not disclosed. Cash claimed that, unlike most print media brands, the title is “flourishing in the credit crunch,” thanks to its objective coverage of the wealth management industry.

Cash, who acts as editor-in-chief of the subscription-only title, said, “By taking Spear’s independent again and expanding the business into book publishing and further onto the Web, we will continue to outwit the recession.”

The London-based title has a circulation of 30,000 and plans to launch an Asian edition within the next year, having launched a Russian edition last year. Spear’s also plans to launch wealth management reference books in the future, a spokesman said. — Nina Jones

SAVING THE DAY: Friends and colleagues of fashion photographer Corinne Day are making another formal plea to raise more money to try to cover the expense of her ongoing treatment for a brain tumor. To further the cause, 500 copies of a nude Kate Moss print that Day shot for a 2001 Dutch magazine edition are now being sold for nearly $165 each. As is the case with all the Day photos that have and will be sold in the coming months to try to offset her escalating medical bills, the prints cannot be purchased for resale purposes. Day has been battling cancer for more than 10 years and is currently in an Arizona medical facility. — Rosemary Feitelberg

 

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