Most Recent Articles In Memo Pad
Latest Memo Pad Articles
- Dunhill Taps Peter Lindbergh to Shoot Fall Ads
- Giorgio Armani Unveils New Normal Ads Campaign
- Juicy Couture Sets Off in New Direction
More Articles By
WWD EYE APPOINTMENTS: Emily Holt has been named Eye editor of WWD and W. She was previously associate Eye editor. In her new post, Holt will be responsible for the Eye pages in the daily newspaper, as well as W magazine, in addition to overseeing the Eye desk’s contributions to WWDScoop, a quarterly fashion-lifestyles magazine. In other moves, Elisa Lipsky-Karasz has been named deputy Eye editor and Jacob Bernstein has been named features writer, Eye/Media. Both had been associate Eye editors. Vanessa Lawrence has been named associate Eye editor; she had been an Eye reporter.
The Eye beat covers social, cultural and fashion events and personalities. Holt succeeds Anamaria Wilson, who is joining Harper’s Bazaar as deputy fashion news/features director.
THEY’RE REALLY DOWN-TO-EARTH: There’s more to Kate Moss and Pete Doherty’s press life than tabloids and paparazzi now that the couple will separately grace Roberto Cavalli’s men’s and women’s fall ad campaigns. Both were shot separately by Mert Alum and Marcus Piggott in Ibiza (where else?) with different moods: Moss appears in color against sand dunes to complement Cavalli’s safari-explorer fall theme, while the Babyshambles’ frontman was shot in black-and-white portrait style for a timeless feel.
“Kate Moss and Pete Doherty perfectly embody everything that’s contemporary and they’re poetic, creative and wild,” said Cavalli. “They go against mainstream and have an innate and fantastic sense of style.” The shots intend to highlight Doherty’s slightly ambiguous spell and his status of contemporary icon, he added.
“For his extreme lifestyle, at first Pete seems like a very bad role model, but his debauchery does not interest me at all,” added Cavalli. “Behind his damned appearances, Pete is an exceptionally talented man: a true rocker, pure and not keen on compromises.”
Both campaigns break in the July issues of fashion magazines worldwide. — Alessandra Ilari
THE DEVIL IN HEARST TOWER: Want to become a virtual “Ugly Betty,” complete with inane tasks, a demanding boss and no office? Seventeen will give visitors to its Web site that very opportunity beginning today when it launches Editor’s Assistant, an online game where teens can step into the shoes of assistant to Seventeen editor in chief Ann Shoket. Players will be introduced to the game by Clair Windsor, the real-life assistant to Shoket, who describes how hectic and unpredictable her job is. The objective is to complete as many of a week’s worth of administrative tasks without angering the not-surprisingly demanding boss.
Virtual assistants then begin the game by customizing a character with a specific hairstyle and an outfit for the day (because, according to Windsor, what you wear “is very important thing when you work at a magazine.” Then, players attempt to juggle duties throughout an eight-hour day — answering phones and e-mails, scheduling appointments (from meetings with L’Oreal to spray-tan sessions) and running errands. In addition to managing her to-do list, players must manage their boss’ emotions — a “happiness meter” measures the boss’ mood as the player works through the day. As the player completes each task, she earns points and extra ticks on the “happiness meter.” If she’s fast, the assistant could receive special treats of appreciation — a bouquet of flowers, a latte or a virtual trip to New York Fashion Week. If the player is too slow, the happiness meter sinks, and she could be fired before the end of the week.
The game is another example of Hearst Magazines’ investment in its online offerings, where all the Web sites for its magazines are being revamped to include video, fresh daily content and interactive features. Incidentally, the game was under construction since before both Shoket and Windsor joined the company. Shoket took over for former editor Atoosa Rubenstein in January. Windsor, whom Shoket calls her “Beautiful Ugly Betty,” took advantage of summer Fridays on Friday and was not available for comment. Guess Windsor’s real-life gig might not be so hectic after all. — Stephanie D. Smith