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MIU MIU, TAKE TWO: Miu Miu has tapped Chloë Sevigny for its fall ad campaign, breaking in the August issues of assorted international magazines.
The eclectic American actress reprises her role as face of the brand after posing 16 years ago for photographer Juergen Teller in Miu Miu’s spring 1996 campaign. Fashion photographers Mert Alas and Marcus Piggott shot the bold, colorful pictures with undertones of contrasts. For example, in one image, Sevigny, sports a masculine look, seated on a retro chair gracefully holding a cup of tea.
This story first appeared in the July 5, 2012 issue of WWD. Subscribe Today.