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Gisele Bündchen, who made a surprise appearance on the Balenciaga runway in Paris last September, does an encore in the French house’s spring campaign — sporting a completely new look. She’s not alone, either, accompanied by a male model named Yuri Pleskun wearing ghoulish makeup and little else. The striking and disquieting ads, slated to break in February fashion magazines, were shot by Steven Meisel and channel the boyish and punk spirit of Nicolas Ghesquière’s latest collection. Marie-Amélie Sauvé styled the shoot, with Pat McGrath in charge of makeup and Guido Palau the hair. Paris-based graphic design duo M/M takes credit for a graphic layout, mixing crisp color images with vintage-looking black-and-white shots.
This story first appeared in the December 21, 2010 issue of WWD. Subscribe Today.