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NEW FACES: For his spring ad campaign, Alexander Wang sought a clean break from his fall effort with David Sims and model Kati Nescher, who were both new to the brand. Instead, Steven Klein was brought in to shoot Malgosia Bela for the campaign, with creative direction by Pascal Dangin — the first time they have worked for the label. Bela has recently appeared in the campaigns for several European brands, including Valentino and Miu Miu, while Klein has most recently been shooting for Calvin Klein. The stark campaign, which features a bleached blonde Bela, breaks in the spring issues of Love, CR Fashion Book and Interview.
This story first appeared in the January 7, 2013 issue of WWD. Subscribe Today.